MARKETING AND DELIVERABLES
The Vanishing of Vivienne Cameron podcast was the first show released in partnership with Spotify. That means the show would be released on Spotify for free on a set date, all episodes at once.
For the graphics, artwork, website and style of the visuals – Paulina, Casefile designer and my wife, has done several mockups and working closely with Vikki Petraits they decided on a final look. The artwork looked terrific, and everyone loved it.
Vikki has named the episodes, so Paulina created thumbnails for each and I included that in the metadata. For metadata, I’ve used a free app called Tag Editor.
For marketing, Casefile Presents team and Spotify had several ideas which included trailers, RSS drops, social media campaign, video trailers, newsletter blasts and general advertising.
On my end, from selected lines and clips I’ve created two trailers – one 30second long and the other, longer 2 minute long. We’ve also created an RSS drop which teased episode 1 of the show, and that was to be included on Casefile feed.
For the time being, we had to remove the original Case 80 from Casefile feed. Instead of deleting the episode entirely, my idea was to replace it with an explanation why the episode is gone and include the call to action for Vanishing of Vivienne Cameron podcast.
The release was set on November 12, which was Thursday. From the start of the week, we were releasing teasers on our social media channels.
Paulina and I uploaded the series to Megaphone hosting and set to be released on 1 am November 12 Sydney time, which was 3 in the afternoon here in the UK on the 11th.
We also published an ad on the next Casefile episode and another RSS drop but this time with a part of Episode 1 of the podcast.