17 FEBRUARY 2019

written by Mike

my plans for 2020

Long time, no see.

I haven’t been uploading anything for a while. It would be easy to blame it on work, business or life, however looking back I have to admit that it just wasn’t my priority.

Not only that. I was also contemplating why I even keep the website, and what should I do with all of it.

To cut the story short, after a few months of thinking, I’ve decided to change a few things. Before I get into the details, I wanted to talk about what prompted me into further action.

After attending podcasting meetups and workshops here in the UK, I’ve noticed that not only the space is vibrant and exciting, but also there is a massive opportunity for growth and development.

Because in my work, we usually deal with the US market, it seemed that podcasting is a matured industry. With big companies, spending and marketing campaigns.

However, when I looked at the UK and Australia, I noticed that the medium is not where the US partners are, and it is still finding its voice on the global stage.

Having the privilege of my experience in the space, I thought, how can I help and be a part of the evolution?

With that in mind, I developed a plan for this year. It will move me into the direction of growing this website as well as available resources in the podcasting space.

Here are the areas that I will be working on going forward.

WORK

The work on Casefile will still be a priority and the main thing that I do daily. We have a strong team of highly skilled and capable people and are planning on creating more of what we do best – high quality, in-depth true-crime podcast.
Besides that, we also have several projects under Casefile Presents umbrella. All of them being produced by talented and passionate people, from many different backgrounds. With the Casefile Presents projects, I will be taking more of a ‘head of production’ role with the final feedback and say on the content. However, in a couple of the projects, I will be taking an active part in audio producing and possibly music composing.
It looks like it’s going to be a busy and exciting year.

WEBSITE

The website is being redesigned with a new look. More sleek, modern and kind of a Blade Runner vibe. There won’t be many changes in terms of the content here, just a facelift.

BLOG

I don’t have massive plans for the blog. The idea is to (maybe) release a new article per month.
I am keeping with the style that I developed in the past – audio, podcasting and work topics. However, it depends how much time I will have left after the new venture that will be taking a chunk of my day.

YOUTUBE

I thought about starting a Youtube channel for a long time. I’ve even released some video tutorials in the past on Youtube (they are gone now), but it never felt like a good time to start.
Few things aligned lately. Moving to a new house, I finally was able to secure small dedicated working space for myself, where I could see the videos being filmed there.
Two, I finally felt that I was ready to talk about podcasting ideas and problems as I think that my experience taught me a few things over the last four years.
Three, my brother wanted to move from his primary skill, photography, into video making. As we live together, this presented an ideal situation for him to learn the ropes and for me to get the production for a ‘family’ rate.
And four, I thought that if I don’t start now, I will never do it. It seemed that there wasn’t a similar channel about what I want to do and I knew that once the Casefile 2020 schedule kicks off in February, I won’t have time to do the Youtube. So during our break from work, I prepped everything and laid the foundations for the channel, which will make the work streamlined throughout the year.

BOOK

For a long time, I was bothered about the fact that my book wasn’t properly edited and proofread. I’m not a native English speaker, and I knew my writing wasn’t as good as I wanted it to be. Therefore I decided to send the manuscript to a proper editing house.
I’ve also added a few updates as the book was written in 2017 and a few things have changed since then.
The book will be updated with a new cover on the Amazon store.

COURSES

The first thing I wanted to do is to take the course off the Udemy platform and move it to my website. I will be doing that in the coming weeks. It will offer me more control and better conditions for future courses.
I’ve written another two courses – both about podcasting. I’m planning on recording and releasing them here this year.
I also have vague plans for another two (on podcasting again) however I will see how I get on with other tasks.

EVENTS

There are quite a few podcasting and true crime events planned in the UK this year. I will try to attend these and in some cases, have a small exhibitor’s table too.
Networking is something that I want to work on and getting out of the house will be in no doubt helpful!

These are my plans when it comes to the professional side of life. There are some changes, but it is more about doubling down on podcasting and my work.
Ultimately we will see how it all develops in the coming years, with the acquisitions, consolidations, rules and maturity of the medium. I am excited for any new challenges that it brings.

That’s it for now!
The first Youtube videos are out now, and there are many more planned. It’s an exciting experiment for me, and we’ll see how it progresses over the year.

Thanks for reading. Speak soon!
Mike

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